‘Viva Magenta’ is colour of 2023

Viva Magenta – a colour that vibrates with vigour and vitality, and symbolises strength – has been named colour of the year for 2023, according to the Pantone Color Institute. 

Exhibiting a nuanced crimson red tone that presents a balance between warm and cool, Viva Magenta is described as a hybrid colour. The institute explained, “It is assertive, but not aggressive, a carmine red that does not boldly dominate but instead takes a ‘fist in a velvet glove’ approach.”